NYSE 100 undervalued ranking
Ranked by the Magic Formula (simplified) strategy. Lower valuation ranks higher. · Consumer Defensive
Data as of: 2026-10-30 · end-of-day, not real-time
Information & education only — not investment advice or a guarantee of returns.
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Magic Formula (simplified) — Good companies at cheap prices (Greenblatt)
Built from: EV/EBITDA · ROA (Return on Assets)
Past track record (research): ~30.8%/yr
Details →From academic studies of a broad, monthly-rebalanced portfolio — NOT this list of stocks (past data, before fees, possible survivorship bias). The effect weakens over time and is smaller for big companies — a reference, not a promise of these stocks' or future returns.
4 stocks
Return periodtrading days (holidays excluded)
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1AltriaMO NYSE · Consumer DefensiveP/E16.485.0
Mkt Cap
$129.8B
P/E
16.4
P/B
–
1M
+15.9%
2Procter & GamblePG NYSE · Consumer DefensiveP/E24.365.5
Mkt Cap
$374.5B
P/E
24.3
P/B
6.9
1M
+12.2%
3Philip Morris InternationalPM NYSE · Consumer DefensiveP/E30.565.2①
Mkt Cap
$325.4B
P/E
30.5
P/B
–
1M
+11.4%
4Coca-Cola Company (The)KO NYSE · Consumer DefensiveP/E27.844.2
Mkt Cap
$404.7B
P/E
27.8
P/B
10.8
1M
+9.8%