Hotel Shilla Co.,Ltd
008770 · KOSPI · Consumer Cyclical · ₩1.3T (approx. $983.5M)· Nat'l Pension stake 4.89% (2024-12-31)
₩34,600-0.7%vs prev closeclose of 2026-10-30 · not real-time
Valuation summary
Looks expensive
Hotel Shilla Co.,Ltd operates as a hospitality company in South Korea and internationally. The company offers various luxury brands in boutique items, fashion, jewelry, cosmetics, watches, and souvenirs under the Shilla Duty Free brand name, as well as operates convenient…· Source: company profile (yfinance/Yahoo Finance)
Valuation summary27/100Downside rigidity32/100Upside potential19/100
⚠ Value-trap warning
This stock is flagged by our value-trap filter (e.g. shrinking earnings, negative free cash flow, or losses). Cheap can stay cheap — read why before acting.
Which value-trap type
- Negative earnings growth — recent net income growth -172.7% (earnings shrinking).
vs. fair value16 analysts
+60%Undervalued
Price ₩34,600Fair value ₩55,375
vs. analyst consensus target. The target is an opinion, not a prediction or buy signal.
Score summary
A summary of valuation factors — not a buy recommendation. You decide.
Data as of: 2026-10-30 · end-of-day, not real-timeData as of — price/valuation/technicals: the close date above · NPS stake: US=quarterly SEC 13F, Korea=annual · short interest: exchange's latest settlement · fundamentals: latest filing
Peers
| Company | PER | PBR | ROE | Div | Score |
|---|---|---|---|---|---|
| 호텔신라 | – | 1.1 | -11% | 0.0% | 27 |
| 현대위아 | 18.6 | 0.3 | 3% | 2.4% | 57 |
| 효성티앤씨 | 10.2 | 0.7 | 9% | 3.8% | 63 |
| 금호타이어 | 3.1 | 0.6 | 22% | 0.0% | 65 |
| 현대백화점 | 7.1 | 0.3 | 2% | 2.9% | 56 |
| HL만도 | 9.8 | 0.6 | 7% | 1.9% | 57 |
Same sector, nearest by market cap · – = no data (value traps excluded)
Chart patterns matched (observational)
Technical patterns for reference — not a buy recommendation.
Price chart
View on Naver Finance →· Chart: Naver Finance
The chart (long-term trend, Ichimoku cloud) is for observation only — not a buy or sell signal.
Structure analysis · observation only
Shows only where the current price sits within the channel structure (based on past swings).
Position: 0.0~0.5 zone · Downtrend channelStructure as of 2026-10-30
Channel levels (price by multiple)
- Baseline (0)₩38,306
- Current price₩34,600
- ×0.5₩32,107
- ×1₩25,907
- ×1.5₩19,708
- ×2₩13,508
- ×2.5₩7,309
- ×3₩1,110
The channel, levels and gaps are observational geometry showing where the current price sits within past swing structure. They are not a rebound/bottom probability, a price target, or a buy/sell signal — plain chart patterns carry no reliable predictive edge (our backtest conclusion).
A highlight of the key metrics detailed below.
PER vs its own history PER is in the top 43% of its own 4.1-year range (historically expensive)Range 17.7–298 · median 54.3Observational only — a lower PER can reflect slowing growth, so 'cheap' isn't always undervalued.
Why it looks cheap
- P/S (Price/Sales)0.3
- FCF Yield6.1%
- EV/Sales0.6
Why it might be risky
- Net Debt / EBITDA4.35
Strategy ranks
Top-tier in 0 of 7 evaluated strategies
Ranks within the Korea market — tap to open that ranking (ranks are per market).
Valuation
- P/E (Price/Earnings)
- –
- Forward P/E
- 13.6
- P/B (Price/Book)
- 1.1
- PEG
- –
- P/S (Price/Sales)
- 0.3
- Dividend Yield
- 0.0%
- FCF Yield
- 6.1%
- EV/EBITDA
- 10.2
- EV/Sales
- 0.6
- Net Debt / EBITDA
- 4.35
- P/CF (Price/Cash Flow)
- –
Quality & growth
- ROE (Return on Equity)
- -11.5%
- ROA (Return on Assets)
- 1.5%
- Rule of 40
- 1.1
- Earnings Growth
- -172.7%
Past returns
1M
-12.1%
3M
-20.6%
6M
-44.5%
1Y
-29.8%
3Y
-60.6%
5Y
-60.9%
Past returns — they do not guarantee future results.
Enterprise value
Market cap
₩1.3T
Enterprise value (EV)
₩2.3T
Net debt
₩972.7B
vs market cap
174.2%
EV as reported by our data provider (Yahoo Finance) · net debt is our own calc (total debt − cash) · definitions differ, so EV need not equal market cap + net debt (minority interest, preferred stock)
More indicators
Sortino
-0.80
Downside vol
32.03%
Max drawdown (3y)
-61.48%
Deep historical drawdown
Volatility (annual.)
46.82%
Large price swings
RSI(14) daily
32.00
RSI(14) weekly
29.50
Oversold zone
RSI(14) monthly
38.30
vs 200d MA
-26.85%
Below 200-day avg
Trend slope (annualized)
-10.55%
No clear trend
FCF margin
1.94%
Beta
0.87
Moves with market
Golden cross
✕ not aligned
Color: green = healthy, red = caution (absolute thresholds, value/quality metrics only). Downside vol & Sortino are annualized. Max drawdown = largest drop from a 3-year peak; volatility = 1-year annualized. Price/Graham < 1 = below Graham fair value (profitable, positive-equity names only). RSI < 30 = oversold. For reference only.
Long-term trend (Ichimoku)
A Japanese trend tool. Price above the 'cloud' is supportive; below is weak. A strong uptrend doesn't mean it's cheap — stocks that have run up are usually more expensive.
D
Below the cloud (weak)
W
Below the cloud (weak)
M
Below the cloud (weak)